Verizon is the #2 Telecom Operator in the United States
with 120 million subscribers.
Verizon was heavily dependent on SMS for customer communications. The challenge was to implement a Growth framework, tailored to Verizon’s goals, that enabled efficient digital communications and campaign analytics to drive user growth on myVerizon.
The goal was to increase the number of customers using the customer care app and reduce call center and in-store support costs
The partnership between
Verizon and LotusFlare led to:
LotusFlare Growth Framework
Customers who are active on the app generate:
- Higher ARPU and better retention overall, and are less likely to churn to competitors.
- Fewer visits to retail shops for customer support and fewer calls to customer care vs subscribers who did not use the app.